A book launch isn't a moment — it's a window. And what you do in the six months before pub date determines whether it opens or closes. We build the strategy, create the content, and run the campaign so your book lands the way it deserves to.
They fail because the marketing started too late, tried to do too much in the last 30 days, and had no real strategy for building the audience that would actually buy it. A publisher can get your book into stores. They can't build your platform for you.
The authors whose launches actually work — who hit lists, build audiences, and keep selling past pub week — started six months out. They built email lists. They showed up on podcasts. They created content that made people feel like they already knew the book before it existed. That's not luck. That's a plan.
I've run three book launches from pitch to shelf. I know what separates the ones that build careers from the ones that disappear after pub week.
"Start six months out. Build the audience before you need it. Give people a reason to care about the book before they can buy it. That's the launch strategy nobody tells you about — and it's the only one that actually works."
Launch blueprint, audience audit, platform assessment, email list strategy, and content pillars established. Publisher or self-pub coordination begins.
Content ramp-up, email funnel live, podcast guest outreach begins, social presence builds around the book's core ideas. People start knowing your name before the book drops.
Pre-order push, press releases, blog and AI visibility content, reel scripts and social content in full swing. Podcast appearances going live. The machine is running.
Launch week execution, real-time engagement, post-launch visibility strategy. Because the goal isn't just a good week — it's a book that keeps selling.
Both require a 3-month minimum retainer and work best when we start 6 months before pub date. The difference is how much you want off your plate.
You have a team or the bandwidth to execute. What you need is a senior strategist who knows launches, builds the plan, keeps you accountable, and makes sure every piece is pointed in the right direction. We meet monthly, you execute with full confidence.
We run the launch. You write, speak, and show up. Everything else — the content, the funnels, the outreach, the coordination — is handled. Designed for the author who wants to focus on being the author, not the marketer.
Whether you're publishing with a traditional house or going independent, the marketing is yours to own. A publisher handles distribution. We handle making sure people care enough to buy it.
We work with first-time authors who want to do it right, established authors who've launched before and want better results, and experts turning their knowledge into a book that builds their platform and their practice.
Book a free discovery call. We'll talk about your timeline, your goals, and which tier gets your book the launch it deserves. The earlier we start, the better the results.