Senior marketing leadership without the full-time overhead. I embed in your business, learn it like it's mine, and make sure every channel, every vendor, and every dollar is pointing in the same direction.
Most growing businesses have pieces in place — someone for the website, someone for social, maybe an SEO company, a PR firm, an email platform. The problem isn't the pieces. It's that nobody owns the picture they're supposed to form together.
Every vendor is optimizing for their own deliverable. Nobody is making sure those deliverables are working toward the same thing. Nobody is translating your actual goals into the briefings that get sent out. Nobody is sitting in the vendor calls asking the right questions on your behalf.
That's the gap. And it costs more than people realize.
Sound familiar?
Fractional means you get a CMO-level strategist embedded in your business on a retainer — without the six-figure salary, the benefits, or the full-time overhead. You get the expertise exactly when you need it, applied to exactly what matters.
I don't just hand you a strategy document and disappear. I learn your business, sit in your vendor calls, review the reports, ask the hard questions, and translate everything back into plain language so you can actually make decisions. We meet regularly, we look at what's moving the needle, we adjust, and we move forward with clarity.
You stop being your own marketing director. You start feeling like someone who actually has one.
"You set the goals. I own making sure every vendor, every channel, and every piece of content is pointed at them. And I'll never let you leave a meeting feeling lost in the data."
We start with a deep dive into your business, your goals, your current vendors, and what's actually working. I build the full picture before we touch a single tactic.
A clear marketing roadmap that ties every channel and every vendor to your actual goals. Not a template — your specific business, your specific clients, your specific market.
Vendor calls, briefings, reporting reviews, content oversight — I sit in the rooms, ask the right questions, and make sure your goals are communicated clearly to everyone who needs to hear them.
Regular strategy sessions where we look at what's moving the needle, what isn't, and what changes. You leave every meeting knowing exactly where you stand and what happens next.
A living document that connects your goals to your channels, your channels to your content, and your content to your clients.
I sit in the calls, review the work, and make sure every vendor is briefed with your actual goals — not a vague request they'll interpret on their own.
Social media, email marketing, LinkedIn articles, blog content — written in your voice, built around your expertise, and optimized for the people you're trying to reach.
Welcome series, re-engagement campaigns, referral and review sequences, newsletters — strategy, copy, and execution for the full client journey, not just one-off sends.
The assets that bring people in and the systems that move them toward becoming clients. Built inside the tools you already use — GoHighLevel, HubSpot, or whatever your team runs on.
One of the highest-ROI things any local business can do — and most aren't doing it right. We fix that.
Clear analytics translated into plain English. What moved, what didn't, and what we do next. No jargon, no confusion.
Every engagement is built around getting your business found by AI platforms — not just Google. Because that's where your clients are starting to look.
You stop spending your Tuesdays trying to figure out why your Facebook reach dropped. You stop nodding along in vendor calls hoping someone will explain what's actually happening. You stop feeling like the least-informed person in the room about your own marketing.
Instead you have someone who gets on calls with your vendors and asks the questions you didn't know to ask. Someone who looks at your analytics and tells you in plain language what's moving the needle and what's just noise. Someone who turns your real goals — the ones you actually talk about in leadership meetings — into the briefs that go out to your team.
You stay in your zone of genius. I stay in mine. Everything points in the same direction.
Already have a social media person? Good — I'll work with them. I give your internal team the strategy, the direction, and the feedback so what they produce actually ties to your goals. If you need someone to run it entirely, that's in the package too.
A full-time CMO runs well into six figures. This doesn't. Scope is confirmed during your discovery call.
Every engagement is scoped around your specific business — your vendors, your channels, your goals. The discovery call is where we figure out exactly what you need and what it costs.
Not sure if fractional is right for you? The discovery call is free and there's no obligation. We'll tell you honestly if a different engagement makes more sense.
Book a free 30-minute call. Bring your vendors, your goals, and your biggest marketing headache. I'll tell you exactly what I see and what I'd do about it.